Formulated To Bring Joy
It is more than just a phrase—it's the embodiment of Joi's mission to create all-natural, clinically proven skincare that’s fun, effective, and designed to bring happiness to every skin type, especially sensitive ones, right here in Malaysia.
Have you ever questioned the ingredients in your products? Well, we did and discovered the ugly truth: health-harming parabens, phthalates and aluminums (just the tip of the toxic iceberg).
That is what got us started on a mission to make clean, safe, and effective products with 100% natural ingredients, free from harmful chemicals (that work just as well, if not better).
Being heavy sweaters ourselves , we have always had a hard time finding deodorants that could make us smell fresh. After months of research and trial and error, we finally found answers to our questions. We managed to put together natural ingredients and made a deodorant that actually works.
After that, we asked ourselves - why stop there? We were still using other products with potentially health-harming ingredients. So we got to work and formulated our own shower gel, and skincare range.
