FAQ
What makes joi toothpaste different from regular toothpaste?
Our toothpaste is built around Hydroxyapatite, a naturally occurring mineral that makes up 97% of your tooth enamel. It helps remineralise and strengthen your teeth without fluoride. We also added Probiotics, Xylitol, and Coconut Oil to make it a really complete oral care formula.
Does it contain fluoride?
No. We use Hydroxyapatite as a natural, fluoride-free alternative for enamel remineralisation.
Is Xylitol safe?
Yes. Xylitol is a natural, plant-derived sweetener that helps reduce cavity-causing bacteria. It is safe for daily use.
What flavours are available?
Coconut, Lychee, Mango, and Peppermint. Something for every kind of brusher.
Is it suitable for the whole family?
Yes. It is gentle enough for the whole family and suitable for ages 4 and above. For younger children, we recommend checking with your dentist first.
Does it whiten teeth?
Hydroxyapatite works to restore the natural brightness of your enamel over time. With consistent use, teeth appear naturally brighter and cleaner.
Is it vegan and cruelty-free?
Yes. All our toothpaste variants are vegan and cruelty-free.
How much should I use?
A pea-sized amount is sufficient for each brush.